Two years ago, after Lei Jun appeared at the Indian conference, with his extremely down-to-earth speech, the enthusiasm of Indian rice noodles has rapidly increased. At the same time, with the help of Chinese netizens, Mr. Lei "released the single" "Are You OK", which caused a wave of "Are You OK" in China. In May of this year, Mr. Lei appeared on the stage of the online comprehensive "Wonderful Flower", and the sentence "Have you heard my song at station B?" even made the audience laugh. As the first sponsor boss to take the stage, Lei Jun can be said to be well versed in market preferences.
Under the light of Lei Jun himself, Xiaomi Technology, founded by him, has achieved good results. Xiaomi mobile phones have been attracting market attention since their launch. Although Xiaomi's mobile phone sales suffered waterloo in 2016, it successfully turned around in the second quarter of this year and returned to the top five in global market share, achieving a counterattack. Then, Xiaomi followed the steps of the three BAT giants and laid out the light application field. After 4 months of internal testing, Xiaomi officially launched MIUI 8.5 on July 3, and the direct service targeted email list function was also launched simultaneously.
Xiaomi, which has always been known for its black technology, launched the direct service this time, which is not only the general trend of the market development, but also the direction of Xiaomi Technology's self-challenge for breakthroughs. Since the beta phase, users have had mixed opinions about this feature.
It has been nearly two months since the official launch of the Xiaomi direct service. Judging from the current situation, the market's expectations for Xiaomi's direct service are still very high. The road for a new product to enter the market will not always be smooth. What high expectations bring to Xiaomi is the impetus to promote the upgrade of direct service quality, and it is also an unknown risk.